The Moment of Truth: Unveiling Our New Logo
After intense brainstorming sessions, countless drafts, and multiple iterations, we are thrilled to reveal our brand new logo, paired with our trademark: the dot.
Designing Avec Plaisir
The Font
We chose Futura, a modern, minimalist classic, reflecting our value of “form follows function.” Its bold and timeless design conveys confidence and purpose.
The Twist
By inverting the letter V, we introduced a strikingly memorable A that makes the logo stand out. This playful detail adds an element of surprise and dynamism, capturing the energy and vision of Avec Plaisir.
Versatility
The abbreviated version with the inverted V is perfect for various applications—like the picture accompanying this post. Perhaps that’s why you clicked on this blogpost!
We are beyond proud of this sleek, modern design that reflects the essence of who we are. Stay tuned for more applications of our distinctive branding!
The Timeless Charm of the Dot
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In over a decade of design, one shape has stood out to us: the dot. It’s the essence of simplicity, representing focus, precision, and the belief that every idea starts small but can grow into something extraordinary. A Full Stop and a New Beginning. Let’s create, one dot at a time. •
The Color Palette: Timeless Simplicity Meets Modern Vibrance
At the heart of Avec Plaisir’s aesthetic lies its carefully crafted color palette, a reflection of our journey through the ever-evolving design landscape. Each color was chosen to create a balance between timeless elegance and contemporary flair, ensuring versatility across both digital and print applications. Here’s how our palette came to life:
Black & White: The Foundational Duo
Our professional journey started in the 2010s, an era defined by the enduring charm of black and white. This pairing became the hallmark of minimalist design, offering maximum contrast, exceptional readability, and an unmistakable modern edge. Black and white are a match made in design heaven—bold, sophisticated, and timeless. These colors dominate our logo, website, and foundational brand identity, giving us a solid and versatile base.
Bright Green Accent: A Bold Break from Tradition
While black and white serve as a solid foundation, we knew our brand needed a distinctive pop of color to truly stand out in the crowded consulting industry. After careful exploration of underrepresented hues, we landed on bright green, a color that feels fresh, bold, and full of energy.
This modern accent color reflects our mission to embrace current trends while maintaining a unique identity. Bright green breaks free from the consulting industry’s traditional palette of blues and reds, creating a memorable visual identity that exudes confidence and modernity. Ideal for both digital and print, it has become the focal point of our brand’s visual storytelling.
Earthy Beige & Warm Grey: Softening the Edges
To complement the sharpness of our core trio, we introduced two intermediate tones: earthy beige and warm grey with a subtle green undertone. These colors add warmth and approachability to our brand identity.
While bright green grabs attention, earthy beige and warm grey create a softer, harmonious backdrop, perfect for applications requiring a subtler touch. Together, these tones allow us to create designs that feel more organic, relatable, and Instagram-worthy, opening the door to playful, desaturated aesthetics without losing the boldness of our central theme.
A Palette for the Future
Our color palette represents the perfect intersection of trends and timelessness. The modern trifecta of black, white, and bright green ensures a standout presence, while earthy beige and warm grey expand its versatility. It bridges the gap between sleek minimalism and the emerging wave of maximalist design, making our aesthetic adaptable to any project or medium.
Whether it’s a high-impact presentation, a sleek digital campaign, or a visually striking website layout, our palette ensures Avec Plaisir’s identity remains distinctive, professional, and vibrant. It’s more than just colors—it’s a statement of who we are and where we’re headed.
Green with Envy: The Colors of Avec Plaisir
Although we embraced the timeless black & white aesthetic, we broke the mold with a bold, vibrant green to make Avec Plaisir truly stand out. We complemented this with earthy beige and a warm dark grey with a subtle green undertone for a balanced and modern palette.
The Dot: A Small Shape with Big Impact
Okay, we’ve put it off long enough—it’s time to talk about our trademark: the dot. Such a simple shape, yet imbued with immense significance. The circle has fascinated humanity for millennia, transcending history, language, and culture. From ancient mystics and philosophers to mathematicians and natural scientists, this universal shape has captured imaginations like no other.
Why the Dot?
The choice was a no-brainer for us. Beyond its profound symbolism, we’re unapologetically O B S E S S E D with this shape. The dot is the essence of simplicity, the ultimate statement piece in design. It’s a full stop, a beginning, an end, and everything in between. Its minimalism speaks volumes, embodying the power of less is more. The dot is more than geometry; it’s harmony, unity, and perfection, and it resonates deeply with our values as a brand. It’s unassuming yet impactful, just like the messages and designs we aim to create.
By placing the dot like a small orbiting planet around the letter R in our logo, we not only gave it a distinctive flair but also made it the cornerstone of our visual identity. This simple, yet elegant placement creates a sense of movement and dynamism, capturing the spirit of creativity and exploration that defines Avec Plaisir.
Transformative Versatility
Here’s where it gets really exciting: we discovered that by replacing our beloved dot with other equally captivating shapes, we could create variations of our logo that reflect the versatility of our portfolio. These subtle transformations aren’t just visually striking—they’re a nod to the diverse industries we work across and the adaptability of our approach.
It’s our way of saying that Avec Plaisir isn’t static; it’s dynamic, evolving, and always pushing boundaries. Plus, let’s be honest—transforming logos are pretty cool, and we’re thrilled to have one that represents who we are and what we stand for.
The dot may be small, but for us, it’s a symbol of infinite possibilities, creativity, and the timeless power of simplicity.
Versatility at Its Best: Our Logo Speaks Volumes
Our logo is as versatile as our portfolio. It follows a key design principle: small variations can make a big impact. Take a look at the different versions—you’ll notice each one sparks a unique thought and association cascade in your brain. Fascinating, isn’t it?
