News, Trends & Insights

A peek behind the curtain.

Shatter Sport Stereotypes: A New Chapter with Project POWER

Shatter Sport Stereotypes: A New Chapter with Project POWER

We are beyond excited to be part of Project POWER, an initiative that will redefine how women in sports are represented and celebrated. Over the coming months, we’ll be sharing insights, updates, and key milestones as this project unfolds. Our radio silence is officially over, and 2025 is shaping up to be an incredible year of transformation and progress.

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The Moment of Truth: Unveiling Our New Logo
Anastasia Sapounaki Anastasia Sapounaki

The Moment of Truth: Unveiling Our New Logo

After long brainstorming sessions, countless clickthroughs online, lots of drafts, and multiple iterations we settled on a sleek, modern, and minimal design that we feel reflects the essence of Avec Plaisir. So, without further ado, we are very proud to reveal to you our brand new main logo paired with our trademark: the dot.

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