my : : garden Levitating through space
Visualizing abstract concepts is our groove, and this time, we think we nailed it with a perfectly balanced result.
It’s all about balance: Light, water, love.
Plants are a lot like us. Some thrive in the sun’s warmth, while others prefer shade and coolness. Some are needy, craving constant attention, while others enjoy their solitude, flourishing on their own terms. In the end, it’s all about balance.
This very idea inspired the Levitating Through Space Digital Campaign for my::garden. From concept to execution, we created a stunning digital campaign that visualized the delicate equilibrium between light, water, and love—the essential elements of both plant care and life itself.
Sure, a picture is worth a thousand words, but this time, we were hinting at just one. Can you guess it?
Partners
Detale studio
Duration
2022
Location
Athens, Greece
Deliverables
Digital campaign conceptualisation
Creative campaign development
Digital marketing campaign execution
Digital performance
Project management and curation
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