pHformula

pHformula, a leader in the art of skincare, approached us with a dual goal: enhancing B2B sales by transforming and growing its B2C brand presence.

Our mission was to create a visual communication system that transcends the products themselves, allowing the brand’s values, culture, and dedication to shine through. Skincare, much like art, is a delicate and evolving process, blending technological advances with the bold vision of those who challenge norms and redefine boundaries.

To reflect this, we drew inspiration from one of the boldest art movements of the early 20th century: Fauvism. Known as the style of Les Fauves (“The Wild Beasts”), this movement emphasized vivid colors and expressive forms, breaking free from traditional realism.

We developed a recognizable visual brand system by mapping all the products and creating distinct geometric patterns for each skincare category. The result was a design that serves not just as branding but as a bold statement, aligning with pHformula’s innovative approach to skincare.

Our work garnered recognition, becoming a finalist at the Ermis Awards in 2018—a testament to the power of combining art, design, and storytelling in brand transformation.