Vista Yachting

Santorini’s yachting scene is dominated by well-established services, making it challenging for new players like Vista Yachting to stand out. But if there’s one thing we love, it’s a good challenge.

Our mission was to create a “traveler's favorite choice” for daily cruises in Santorini. By employing parallel design thinking loops, we mapped every brand touchpoint—physical, digital, and emotional—before embarking on a complete brand experience redesign and implementing a long-term brand transformation strategy with measurable results.

Key Activations

Our contributions spanned nearly every facet of the brand:

• Brand logo and visual identity

• Brand voice, vision, and positioning

• Company offices and partnerships

• Customer experience, products, and services

• Digital presence, website, and booking strategies

• Digital advertising, content strategy, and campaigning

The Vista Challenge

A cornerstone of our digital strategy was the creation of the “Vista Challenge,” an engaging Instagram campaign that continues to run successfully. By encouraging user-generated content, the campaign generates impeccable customer reviews on platforms like Google, while fostering an engaged community around the brand.

From Startup to Standout

Thanks to our versatile contributions during a turbulent growth period, Vista Yachting has become a fully-booked service with a significantly expanded fleet of catamarans and yachts. Today, it stands shoulder-to-shoulder with its top competitors on the island, firmly establishing itself as a premier yachting experience in Santorini.