assai Seaside on Astir Beach

It all began in 2017 with assai, an established beauty salon in Chalandri, northern Athens. The owner sought to reshape the salon into something extraordinary—a leading women’s club combining holistic skincare, wellness services, and a focus on empowerment, self-care, networking, and growth. This vision became a reality with the launch of assai Healthy Skin Spa.

Fast forward five years, and the resounding success of this strategy led to an exciting expansion: the creation of assai Seaside at the exclusive Astir Beach, a jewel of the Athenian Riviera. Known for its VIP audience, high-end services, and crystalline blue waters, Astir Beach provided the perfect backdrop for this ultimate seaside experience.

We conceptualized and designed a beautifully functional pop-up beauty and wellness space within the existing spa, tailoring every detail to complement the seaside atmosphere. The offerings included customized services designed for exposure to sun and sea, with options flexible enough to suit visitors’ schedules.

Design & Promotion

To elevate the experience, we collaborated with renowned Greek designer Yiorgos Eleftheriades, who created a custom-made fashion line for assai Seaside, also available for purchase. Additionally, we worked with Astir Beach’s administration to run physical and digital promotional campaigns, ensuring maximum visibility within the premises and online.

Special Events & Features

We organized several PR events, including daily retreats and wellness days with unique themes. A standout event was “Healthy Hair,” featuring Stamatis Karaiskos, owner of Sadhu Hair and ambassador of Kérastase in Greece.

The success of assai Seaside didn’t go unnoticed, with features in leading publications such as Bovary, Beauté Magazine, and Travel.gr. This project represents the ultimate blend of luxury, functionality, and holistic wellness, creating a space that redefines seaside indulgence.