EAFTÉ Athens

EAFTÉ (Greek for “Self”) is a local, upcoming clothing brand that embodies the journey of self-discovery and realization. For EAFTÉ, fashion is a medium to express what lies within, making a bold statement about who we are and who we aspire to be. At the heart of their designs is the belief that everything one seeks can be found within themselves—EAFTÉ aims to bring that to the surface.

Drawing inspiration from their “Pame Kapou” collection—Greek for “Let’s Go Somewhere”—we celebrated the symbolism of starting a journey, exploration, and embracing new adventures. The collection’s vibrant colors and patterns, inspired by local culture and landscapes, became the visual foundation for our creative direction.

To capture the spirit of EAFTÉ, we launched a storytelling-driven campaign infused with compelling visuals that invited customers to embark on their own journeys of self-discovery. This campaign celebrated the essence of the brand, empowering individuals to explore, express, and uncover their unique selves.