Logo Lady Studio

We are two dedicated young women who built a long-term, close, and honest collaboration, symbolically giving birth to an all-female brand rooted in female empowerment.

An all-female transformation of a project into a thriving, successful brand.

This project represents a deeply personal journey that we are immensely proud to have facilitated, witnessed, and experienced up close. It began as a story of female self-expression during quarantine and evolved into the creation of a powerful female empowerment brand.

The journey started with a single woman painting geometric designs, heavily influenced by the #MeToo movement and conversations around gender-based violence. Her art reflected a growing awareness of the times she had been dismissed simply for being a woman and the ways societal norms had tried to define her based on sex and gender.

Drawing inspiration from the Greek language, which assigns gender to nouns, she incorporated the female Greek words for Freedom, Life, and Womanhood into her geometric designs, creating striking female figures adorned with symbolic shapes like circles as breasts and triangles as vulvas. Her work was a powerful reclamation of womanhood, blending personal expression with social commentary.

We were profoundly moved by her strength, determination, and the boldness of her vision. To amplify her voice, we conceptualized the Logo Lady, a persona inspired by the archetypal geometric female figure seen in prehistoric art—symbols of abundance, fertility, and life. The Logo Lady became the modern embodiment of freedom and womanhood, encapsulating the brand’s core values.

Our journey began with brand workshops and 1-on-1 sessions to define the brand’s philosophy. From this foundation, we created the Logo Lady Studio identity, designing a logo featuring a female figure and crafting a mission, brand voice, visuals, and a navigation strategy to guide the brand’s evolution.

Through ongoing collaboration, we refined the brand strategy, digital presence, and communication. Within two years, we transformed an invisible and unknown brand into one showcased at major exhibitions and supported by a nationwide B2B network. By building a community around its values, forging strategic partnerships, and tapping into the direct-to-consumer market, we ensured the brand’s financial independence.

Additionally, we supported the launch of four new product lines, aligning them with the brand’s storytelling and philosophy. Today, Logo Lady Studio is not just a brand—it’s a celebration of womanhood, empowerment, and resilience, standing confidently on its own two feet.