Moonchild_ wear_
We conceptualized a vibrant and nostalgic limited-edition clothing collection inspired by iconic 90s women as part of a strategic promotion plan for the brand.
Inspo for an iconic fashion campaign for all of us who grew up in the 90s.
Moonchild_wear_, an upcoming Greek brand, designs and crafts its clothing exclusively in Greece. Recognizing the talent and dedication of the people behind this small brand, we eagerly got to work on ideas to promote it.
Drawing on the hardcore 80s and 90s nostalgia that dominates western pop culture, we proposed a limited-edition collection with a modern-retro vibe, inspired by some of the most iconic women’s fashion moments of the 90s. Appropriately named “90s Child,” this collection celebrates timeless pieces, including the flashy Beverly Hills looks, Princess Diana’s full-body leopard-print swimsuit from Saint Tropez, Julia Roberts’ white shirt in Pretty Woman, Uma Thurman’s coat in Pulp Fiction, Malvina Karali’s classic black suit, and Rachel Green’s purple salopette from Friends.
And yes, in case you’re wondering: designing and executing this campaign was just as much fun as you’re imagining right now!
Duration
6 months
Location
Athens, Greece
Deliverables
Conceptualisation of collection
Creative direction
Design, develop, and execute the Digital Marketing Campaign
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