Sparagouay

Sparagouay is a hidden gem concept store on the equally hidden gem that is the island of Kythira. Its quirky name perfectly embodies the store’s philosophy, offering handmade clothes and accessories crafted by Greek designers and artisans.

We were tasked with developing and designing a digital communication campaign aimed at boosting brand recognition, increasing sales through the store’s newly launched e-shop, and bringing the brand to Athens, specifically to the yearly Christmas Meetmarket in Gazi, a vibrant celebration of small, upcoming Greek brands.

Our campaign kicked off with a series of unconventional Instagram videos, capturing the brand’s whacky philosophy and its free-from-limitations lifestyle. These videos were a joy to conceptualize and create. Playing on the store’s name, Sparagouay, which whimsically hints at a magical, apocryphal South American country, we framed it as a fantastical escape. Each video presented Sparagouay as an imaginary land, offering viewers the chance to step away from their dull, complex realities into a world of color, creativity, and individuality.

Building on the success of these videos, we launched an extensive social media campaign, supplemented by PR activations, media planning, and an emphasis on user-generated content under the Sparagouay brand name. This multifaceted approach not only elevated the brand’s digital presence but also fostered a community of like-minded individuals embracing the unique, carefree lifestyle that Sparagouay represents.

Hands down, this was one of the most fun projects we’ve ever had the pleasure to bring to life!