ID fruit bars

Let’s face it—life’s too short for tasteless food. Motivated by this simple truth, we rolled up our sleeves and set out to make ID Fruit Bars a household brand.

We began with a thorough market assessment, analyzing the company’s capabilities and crafting a detailed product launch strategy. This included a 6-month go-to-launch plan, complete with communication assets, timelines, and fixed project scopes to ensure seamless execution and ongoing support.

The Campaign

Our multi-channel campaign focused on authentic branding with a bold approach:

• Minimize the “Wow” factor and amplify digital storytelling.

• Make the main ingredient the hero—celebrating its life story and crafting its character.

• Add a dash of humor because, let’s be honest, food should be F U N!

The Narrative

We created a wholesome digital narrative to celebrate guilt-free, healthy snacks in the kingdom of real food:

• “Back to the Roots”: Emphasizing natural origins.

• “The ID Scanner”: An interactive digital campaign that let customers connect directly with the story of their snacks.

• “Real Fruits of Our Battles” Manifesto: A playful yet powerful statement of the brand’s values.

Through engaging storytelling and humor, we brought the flavors of ID Fruit Bars to life, turning them into a delicious experience that’s healthy, fun, and unforgettable!