my : : garden Halloween Digital Campaign
We created a spook-tacular Halloween campaign to showcase our client’s beautiful plants with a theme that was equal parts eerie and elegant: a “Haunted Garden Dinner Party.”
And yes, we literally built the entire set for it. From scratch. 🎃🌿
You’re cordially invited to our dinner party.
But do you dare showing up?
Good brands don’t need excuses to keep it fun and interesting for their customers—they just do. And my::garden is undoubtedly one of them. For Halloween 2022, they wanted to add a festive twist to their customer experience but weren’t quite sure what form it should take.
Enter us. When we heard about their plans, we couldn’t pass up such a fantastic opportunity to get creative. The result? The Haunted Garden Dinner Party.
We crafted a custom-built Halloween environment, featuring my::garden’s plants, spooky details like cobwebs, eerie lighting, themed table settings, and, of course, a variety of Halloween props. The campaign didn’t stop at physical décor—we professionally photoshopped the brand’s plants for the digital campaign, created Halloween-themed digital invitations for subscribers, and added clever easter egg elements to the design for an extra layer of immersion.
Let’s just say, if work were always this fun, we’d never want it to end.
Partners
Detale studio
Duration
2022
Location
Athens, Greece
Deliverables
Digital campaign conceptualisation
Creative campaign development
Digital marketing campaign execution
Digital performance
Project management and curation
Follow the thread: Explore connected journeys.
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