Messolonghi by Locals
An all-in-one festival for locals and visitors alike, featuring city and nature exploration, sports, art and photo exhibitions, film screenings, live music, local produce, and regional cuisine.
A celebration of, in, and for Messolonghi.
2020: What a year… We all needed a well-deserved break, so we jumped at the chance to be part of the Messolonghi By Locals: Explore the Local Identity festival.
Inspired by Messolonghi’s rich cultural heritage and stunning natural surroundings, we focused on promoting the unique features of the region’s culture and environment. To emphasize their importance and the need for preservation, we organized a series of cultural and eco-tourism experiences designed for locals and visitors alike.
The festival offered a diverse lineup: city walks, nature hikes, sports, art and photo exhibitions, film screenings, live concerts, and of course, the best of regional cuisine and local products.
Participants got the rare opportunity to experience Messolonghi’s many facets—its history, architecture, traditions, natural landscapes, and gastronomy—gaining a deeper appreciation for this extraordinary destination. It was a true celebration of everything that makes Messolonghi so special.
Partners
Messolonghi by Locals
Duration
10 months
Location
Athens and Messolonghi, Greece
Deliverables
Plan festival workflow
Design and develop a Communication Campaign
Design a multimedia campaign (social media, digital media, physical activations)
Media relationships, PR activities, and community building
Conventional content strategy
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