Medik8’s weekend retreats

Medik8, a global leader in advanced skincare, is renowned for its age-defying results and commitment to sustainability. As the Greek subsidiary of this international powerhouse, Medik8 Greece partnered with us to establish itself as a household name in Greece.

As part of our holistic strategy, we developed the concept of Medik8 Weekend Retreats—a series of PR events designed to embody the brand’s values through exceptional experiences across Greece. These retreats are meticulously timed to coincide with significant milestones like product launches, brand anniversaries, Earth Day, and Ocean Day, ensuring every event resonates deeply with Medik8’s mission.

Our inaugural retreat, in celebration of Earth Day, took place in the breathtaking Mani peninsula of Southern Peloponnese. Collaborating with the stunning Petra & Fos Boutique Hotel, we crafted a weekend filled with captivating presentations and interactive sessions.

Highlights of the weekend included a hiking trip with spectacular views of the open sea and a foraging experience for wild greens, led by award-winning chef Stavriani Zervakakou, who shared stories about sustainability and local culinary traditions. The day concluded with a secret dinner curated by Stavriani, showcasing seasonal, eco-friendly ingredients transformed into gastronomic masterpieces.

The retreat culminated in the global launch of Medik8’s Total Moisture Cream and the announcement of its prestigious Bcorp certification. Every detail was seamlessly tied together, reflecting Medik8’s commitment to sustainability, innovation, and creating meaningful, memorable experiences.

And no, we weren’t horsing around when we said nothing was left to chance!