McDonald’s location opening
We orchestrated a successful grand opening for the newest McDonald’s restaurant in Larissa, turning the event into a memorable celebration.
We had to go big. It was a grand opening after all.
The Golden Arches hardly need an introduction. McDonald’s Greece, a subsidiary of Hili Ventures, continues its expansion strategy with the opening of a new restaurant in Larissa in 2019. Larissa, with its dense population and large university community, made for a key location in Thessaly.
We were tasked with conceptualizing and curating the grand opening event, turning it into a celebration that resonated with the local community.
But don’t just take our word for it—check it out here and see for yourself whether we succeeded!
Partners
Amuse
Hili Ventures
Duration
2019
Location
Athens and Larissa, Greece
Deliverables
Event conceptualisation
Event flow
Stage curation
Follow the thread: Explore connected journeys.
-
![]()
Medidrops
Innovative, customer-centered strategies.
-
![]()
ID fruit bars
Creative approaches to retail campaigns.
-
![]()
Holy Tinos Festival
Event-driven initiatives. Exploration, education, fun: all at once.
-
![]()
BMW X Passion Event
Engaging event concepts full of of excitement and adrenaline.
-
![]()
PeoplePerHour
Effective local and international branding.
