my : : garden store
We designed, developed, and launched a brand-new service: weekly fresh flower deliveries, bringing blooms straight to your doorstep!
“Weekly fresh flowers” delivery service.
Life’s full of twists, turns, ups, and downs—but one thing’s for sure: flowers make us smile.
So, we asked ourselves: why not be the ones to bring that smile to people’s faces and turn their frowns upside down?
In 2021, the time was right, and we launched the very first weekly fresh flower delivery service. Fast forward a couple of years, and this service has become a cherished part of everyday life for many Athenians. 🌸✨
Partners
Detale studio
Duration
4 months
Location
Athens, Greece
Deliverables
Develop and establish a new digital service running in the physical shop
Develop the concept of weekly flower delivery right at your doorstep
Design a micro-website for the service
Generate buzz around the new service
Design and implement a multimedia campaign (social media, website, physical store activations, influencer marketing, PR activities)
Follow the thread: Explore connected journeys.
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my : : garden identity
Unified branding across platforms. The basis of everything.
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my : : garden Halloween
Creative approaches to customer engagement.
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my : : garden Valentine's
Celebrating love and emotional connections.
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my : : garden Levitating Through Space
Symmetry and balance in branding.
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ID fruit bars
The odd one in the group with nature-inspired product narratives.
