Mykonos Mythology
Crafting a New Mythology: A one-of-a-kind cocktail bar on Mykonos, where timeless stories, intricate symbols, and bespoke flavors unite to create a transformative experience.
Rediscovering the art of joyful living.
Crafting a New Mythology
In a world where storytelling meets art, the mythical characters come alive, each woven with intricate symbolism and crafted to ignite the imagination. Inspired by mythologies and stories from around the world, this unique universe draws from a rich tapestry of influences—heroes and villains, archetypes we all recognize, and hidden figures unearthed through research. From the annals of ancient religion and philosophy to the realms of science and art, every element reflects the depth of exploration and boundless creativity required to shape such an extraordinary narrative landscape.
This exceptional creation was designed for a one-of-a-kind cocktail bar situated in the heart of Little Venice on Mykonos. More than just a bar, it’s a destination where storytelling meets mixology, and every cocktail is a chapter in its tale. Known for its custom-made drinks crafted with precision and artistry, the bar offers a transformative experience. Each cocktail incorporates not just flavors but also the essence of the mythical characters, inviting patrons to sip their way through a world of imagination and wonder.
Little Venice, with its iconic waterfront houses and breathtaking sunsets, provides the perfect backdrop for this enchanting concept. This picturesque area of Mykonos is renowned for its romantic charm and vibrant nightlife, where the boundary between the Aegean Sea and the artfully lit streets blurs, creating an almost otherworldly atmosphere. It is here, in this magical setting, that these mythical tales come alive, blending seamlessly with the vibrant energy of Mykonos.
From the goddess-like figure who transforms the mundane into the extraordinary, to the guardian mermaid embodying cosmic duality, every character ties into the bar's ethos of liberation, joy, and self-expression. The custom cocktails reflect this same level of thought and creativity, each one a work of liquid art designed to transport guests to a world of celebration and transformation.
In this extraordinary cocktail bar, located in one of the most beautiful corners of the world, mythology, art, and mixology intertwine to create an experience that is as unforgettable as it is delicious. This is not just a bar—it’s an invitation to step into a story, taste the magic, and become a part of its mythical tapestry.
Allow us to take you on a journey through this New Mythology…
The Artistic Essence
Every character is carefully designed with symbols that intertwine their backstories and archetypal significance. The panoplies, celestial patterns, feathers, and mandalas are not just decorative elements—they are gateways into a deeper understanding of the characters’ essence and the universal truths they represent.
Through these mythological figures, the bar becomes a stage where the sacred and the playful coexist. The attention to detail in their design reflects an artistic vision that celebrates diversity, creativity, and transformation. Each character is a story, a lesson, and a celebration. Come on this journey with us and enter a world where art and myth merge into one.
The Catalyst of Transformation
At the heart of this mystical realm lies a figure of unparalleled influence—a sacred idea that embodies the alchemy of joy, self-expression, and liberation. She is not a person but a state of being, inviting everyone into her enigmatic world to break free from the mundane and embrace their fullest potential. When she appears, the ordinary transforms into an ecstatic, unrepeatable celebration. Her enigmatic presence touches all aspects of this magical Land, from its symbolic designs to its celebratory ethos, inspiring a metamorphosis in everyone she encounters.
The Mermaid of Duality: Esperida
As the hostess of this enchanted Land, Esperida embodies the cosmic balance of yin and yang. A mermaid blessed by ancient goddesses, her story speaks of transformation and the wisdom of choice. The detailed owl’s eyes on her breast symbolize enlightenment and protection, while the four-leaf clover in her design speaks of feminine power and fortune. Her journey from the mythical Garden of the Hesperides to the shores of Mykonos is a tale of rebirth, empowerment, and raw femininity.
The Parrot King: Jako
Vibrant and u n a p o l o g e t i c, Jako is a symbol of unrestrained expression. A king in jest, his flamboyant crown and protective panoply signify his role as a guardian of freedom and joy. Jako’s story spans continents, his dance moves spreading the infectious rhythm of liberation wherever he goes. His artistic design reflects his charisma, with details like the sun symbol on his beak and feathers representing finesse, and glory.
The Guardian of the Dance Floor: Mr. Roonee
Once a humble creature of myth, Mr. Roonee transformed into a majestic guardian of fun. With his seashell camouflage and symbolic Nazar amulet, he protects the Land and ensures its dance floor pulses with unending energy. His story, linked to ancient epics and potions of enchantment, reminds us of the beauty of resilience and self-discovery.
The Celestial Light: Selene
Selene is the luminous muse of the Land, embodying celestial beauty and emotional depth. Her origins tie her to the Nebra Sky Disk, an ancient depiction of the cosmos, symbolizing humanity’s enduring connection to the stars. Selene’s story intertwines with Mr. Roonee, her mortal love cursed and reborn as the haven’s enigmatic guardian. Their bond reflects themes of resilience, love, and cosmic balance. Her design features celestial arcs, stars, and phases of the moon, representing life’s cycles of growth and renewal. Selene’s presence bathes the Land in transformative light, inspiring introspection and connection.
The Alchemical Visionary: Homo Negri
Homo Negri is the unseen alchemist of the Land, blending the material and spiritual worlds to create transformative experiences. Drawing inspiration from deities like Mercury and Dionysus, it infuses each cocktail with mystical energy. On special nights, Homo Negri rises above the bar, selecting a lucky patron to receive an enchanting drop of ecstasy in their drink. Its design features cosmic and alchemical symbols, including a celestial iris, a black hole as a portal to wonder, and floral motifs representing vitality and rebirth.
Keeper of the Celebration: The Hand
The Hand is the maestro of every joyful moment in the Land, orchestrating an atmosphere of laughter and connection. With a mischievous feather tied around its wrist, it teases, guides, and delights patrons, ensuring the perfect celebratory mood. Having served in iconic bars worldwide, The Hand carries mementos of its journey, including rings and tattoos symbolizing its storied past. Its design features the protective Hamsa and transformative mandalas, embodying its playful yet profound role in crafting unforgettable evenings.
Guardian of Ancient Secrets: The Crinoid Palm Tree
Rooted in the myths of Atlantis, the Crinoid Palm Tree stands as a symbol of regeneration and unity. A fusion of sea palm, crinoid, and octopus, it embodies resilience and the strength of unexpected friendships. Patrons who rest beneath its glowing canopy may hear whispers of long-lost myths or the secrets of the Aegean, carried by its ancient spirit. Its design reflects its aquatic heritage and mystical energy, making it both a mesmerizing centerpiece and a storyteller of the haven’s mythical realm.
As our journey through this mythical Land draws to a close, one thing becomes clear: this is more than a cocktail bar—it’s an invitation to step into a living myth.
Each character, with their intricate backstory and symbolic design, is a testament of transformation, joy, and timeless connections. Here, every sip, every glance, and every connection becomes a part of the tale, waiting for you to write your chapter in this extraordinary universe.
Location
Athens and Mykonos, Greece
Deliverables
Design, development, and implementation of an interactive brand strategy
Creation and design of the Brand Book
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