Social media posts for Project EQUAL
A Thoughtful and Comprehensive Strategy
Creating an effective posting strategy for such a sensitive and complex campaign required careful planning and coordination. Every step of the process was designed to ensure the efficient use of resources while maintaining the highest professional and ethical standards.
Rigorous Research and Content Creation
We spent considerable time strategizing, researching, and collecting credible data from a wide array of reliable sources. This information, alongside numerical and statistical data, formed the backbone of our content. Past and present campaigns on gender-based violence (GBV) from around the world were also reviewed to draw inspiration and ideas.
Kickstarting the Campaign with Color and Symbolism.
We began the campaign with a vibrant post, showcasing the wide range of colors from the project’s palette. At its center, we used the circle, a universal symbol of unity, depicted both as a whole and in two halves. This representation highlights both togetherness and the division we aim to overcome. The circle’s recognizability worldwide adds to its impactful resonance, setting the tone for the campaign’s message of connection and equality.
Expert Guidance and Detailed Review
To guarantee social relevance, appropriateness, and accuracy, every element was reviewed in detail with local and international gender and legal experts. Their invaluable insights ensured that the campaign remained factual and impactful.
Vibrant Visuals with Depth
Leveraging the previously developed project ID, we aimed to create captivating, colorful, and enjoyable posts that were also informative and factually sound. Each post was designed to be a balance of creativity and depth, engaging audiences while addressing a deeply complex issue.
Judging Our Work
Ultimately, the success of this campaign lies in your perception. We invite you to explore our efforts and see for yourself how we’ve woven thoughtfulness, creativity, and factual integrity into every post. Beauty lies in the eye of the beholder, and we hope you find value in the work we've done. Click on the links below to check it out!
