SHOWZ

SHOWZ, a Berlin-based brand experience agency, specializes in technology, digital content, brand space, strategic consulting, and experience design. As a relatively new player in the highly competitive German market, SHOWZ sought a revamp to solidify its position and communicate its vision effectively.

In 2021, we were tasked with rebranding SHOWZ’s identity. Our journey began with a semiotic analysis, delving deep into the brand’s core values and uncovering ways to highlight its vision. This process exemplified design thinking, blending strategy with creativity to craft a distinctive identity.

The result? A futuristic, AI-inspired industrial aesthetic, developed in collaboration with the client, reflecting both SHOWZ’s innovative focus and the predominant design trends of the time.

And yes, we hear you: rebranding a brand experience agency? The irony wasn’t lost on us. In fact, it made the challenge all the more rewarding. Helping a brand that helps others define themselves—it’s not every day you get to do that. What were the chances? Well, we seized them and turned them into something extraordinary.