PeoplePerHour

PeoplePerHour, a trailblazer since 2007, has been excelling in something simple yet essential: connecting expert freelancers with clients, all billed by the hour. After achieving global success and garnering praise from top business journals, the company set its sights on expanding into Greece in 2019—and that’s where we came in.

From A to Z: Mapping the Expansion

We took on everything from mapping and designing the Greek expansion programme to realizing and executing the plan. Applying our Design Thinking methodology, we conducted a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to set clear goals and create a robust, actionable strategy.

Curating Execution

Coordinating international teams across multiple countries proved challenging but rewarding, requiring sharp intercultural and collaborative leadership skills to bring the expansion plan to life.

Strategic Communication & Marketing

In tandem, we developed and executed a comprehensive communication and marketing plan, which included:

• Content strategy

• Social media campaigns

• Launching a new website

• Physical activations and PR activities

• Influencer marketing

• Strategic lobbying efforts

A Complex, Rewarding Journey

Navigating such a complex, international space helped us refine our skills in collaboration, adaptability, and leadership. It was a truly all-encompassing project that tested—and rewarded—our strategic and creative abilities, leaving PeoplePerHour primed for success in the Greek market.