assai Healthy Skin Spa

We can’t think of a project more versatile or continuously evolving than project assai. It’s a collaboration that has challenged and inspired us since its inception, driving strategic thinking, creative planning, hard work, and dedication from all sides to make assai a household name in the wellness industry.

Where It All Began

The journey started in 2017, with the reimagining of an established beauty salon in Chalandri, northern Athens. The owner sought to transform it into a leading women’s club, emphasizing holistic skincare, wellness, and women empowerment. Together, we crafted a radical new concept focusing on self-care, networking, and personal growth.

A Textbook 360° Rebrand

The rebranding was an all-encompassing effort, blending:

• Strategy and branding

• Business development

• Hardcore marketing

• Service design and customer experience

• A comprehensive awareness programme, including social media, brand association, influencer marketing, media, and lobbying

Expanding Into Retreat Wellness

Recognizing global market trends and a gap in the Greek market, we ventured into retreat wellness and conceptual retreat experiences. These offerings resonate deeply with assai’s target audience, providing another dimension to the brand’s vision.

An Ongoing Journey

This project is far from complete. As assai grows, so do we—continuously evolving alongside it, inspired by the endless possibilities and new ideas it brings to the table.

Long story, short: Project assai is not just a collaboration—it’s a source of inspiration, purpose, and an uninterrupted flow of dreams turned into reality.