BMW X Passion Event
We crafted and organized an action-packed day of excitement and adrenaline, giving participants the ultimate test-driving experience with the new BMW X Series models.
We all know BMW—no introduction needed. In 2019, BMW Group Hellas, a subsidiary of Velmar, sought to make waves in Thessaloniki by unveiling the new BMW X Series models in a space specially designed for interactive driving experiences.
We were brought on board to conceptualize and curate this adrenaline-filled event, ensuring an unforgettable test-driving experience that truly showcased the capabilities of the BMW X Series. Judging by Velmar’s enthusiastic feedback, we’d say it was a roaring success—and we’re inclined to agree! Curious to see for yourself? Go ahead and have a look.
BMWs are synonymous with passion for driving as well as driving with passion.
Partners
Amuse
BMW Group Hellas by Velmar S.A.
Duration
2019
Location
Athens and Thessaloniki, Greece
Deliverables
Event conceptualisation
Event flow
Stage curation
Follow the thread: Explore connected journeys.
-
![]()
Vista Yachting
Promoting luxury experiences through events.
-
![]()
McDonald’s in Larissa
Organizing large-scale event logistics.
-
![]()
Medik8’s Weekend Retreats
Tailored, high-impact experiential events.
-
![]()
Holy Tinos Festival
Crafting immersive and engaging local experiences.
-
![]()
Messolonghi by Locals
Blending community narratives into event design.
