Medik8 Greece
A remarkable saga of transforming a high-quality skincare brand into a true love brand—desired, cherished, and loyally followed by consumers across Greece.
From high quality skincare to love brand.
Medik8, a global leader in advanced skincare, is renowned for its age-defying results and commitment to uncompromising quality. During the turbulent days of the Covid-19 pandemic, its Greek subsidiary, Medik8 Greece, made the bold decision to expand and grow, defying the challenges faced by retail brands during that uncertain time.
We were brought on as an independent yet close partner to help transform Medik8 Greece into a true love brand—one that is not just purchased but genuinely desired and loved by its consumers.
Our focus has been on setting, defining, and achieving a series of milestones in marketing, growth, branding, and sales. With every target of the initial 5-year plan successfully met, our collaboration continues strong, driving Medik8 Greece to greater heights as a brand that inspires loyalty and passion among its customers.
Duration
2020 – 2024 (ongoing)
Location
Athens, Greece
Deliverables
Design, develop and implement a strategic plan for brand growth
Conventional Content Strategy
Brand Direction – Build brand reputation programmes
Marketing Direction
Digital Marketing planning and execution
Lobbying, Media, and PR Communication
Organize and execute a Strategic Communication and Media plan.
Responsible for both physical and digital marketing and branding campaigns in Greece
Follow the thread: Explore connected journeys.
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