my : : garden Valentine’s Digital Campaign
Before you write off this campaign as the ultimate cliché, give it a second look—we promise it will pleasantly surprise and dearly amuse you.
Admittedly a cliché, but we did go full original nonetheless.
Okay, we know. No, seriously. We. Know.
Running a Valentine’s Day campaign for a flower shop? Total cliché. But let’s face it: you’re damned if you do, damned if you don’t. So, why not fully embrace it, have a blast, and go all in? That’s exactly what we did with my::garden—unapologetically and unashamedly.
We came up with a whimsical concept called Love Blooms in Every Scene, a Valentine’s campaign that integrated real plants and signature bouquets into iconic romantic movie scenes. It was all about celebrating the different forms of love while promoting my::garden’s fresh flowers and special vase collections.
How It Came Together:
Iconic Scenes: We selected memorable moments from a diverse range of romantic movies, each representing a unique type of love and relationship.
Custom Bouquets: Fresh, in-store blooms were transformed into bouquets inspired by the love stories in each scene.
Vase Pairings: Each bouquet was paired with a vase from my::garden’s collection, integrated seamlessly into the scene.
Symbolic Representation: Bouquets and plants were designed to symbolize the characters or the love dynamics of the scenes.
Creative Execution: The results? Hilarious, stunningly shot images that are just as entertaining out of context as they are in it.
This 360° campaign, from copywriting to image creation, was a labor of love—and laughter. We hope it brought a smile (or even a chuckle) to everyone who saw it.
It certainly did for us. 🌹
Partners
Detale studio
Duration
2022
Location
Athens, Greece
Deliverables
Digital campaign conceptualisation
Creative campaign development
Digital marketing campaign execution
Digital performance
Project management and curation
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