DiEM25 Launch

Launching a novel progressive political movement in Europe’s heart.

DiEM25, a pan-European progressive sociopolitical movement, seeks to unite European countries and citizens under a shared vision, transcending the boundaries of single-country politics. By advocating for collective action across borders, DiEM25 strives to present progressive causes and political goals as a multi-country movement, rather than a traditional political party.

Launched on February 9th, 2016, in Berlin, the heart of Europe, DiEM25 marked a significant step in modern sociopolitical organization. The project’s complexity required close collaboration with an extensive team of political strategists, tech experts, and communication professionals to conceptualize the movement’s core values, mission, and objectives. Together, the team outlined a comprehensive roadmap to establish DiEM25’s digital and physical presence.

We played a crucial role in integrating modern technologies, enabling the movement to exist simultaneously in digital and analog forms—a cutting-edge approach for politics at the time. This dual existence allowed DiEM25 to engage dynamically with its audience, aligning its digital platforms with its on-the-ground efforts, a novelty in the political sphere of 2016.

Additionally, we assisted in crafting DiEM25’s identity and designing its communication campaign, ensuring its values and objectives resonated clearly with its diverse European audience.

The successful launch of DiEM25 exemplifies the strategic use of technology, collaborative effort, and dynamic communication strategies necessary to build and sustain a modern sociopolitical movement. It highlights the importance of embracing digital integration to empower engagement and drive collective change across borders.