Rollinc.
Because the universe loves symmetry, we seriously rocked their rolls—giving them the tools to rock yours with their novel, unconventional brand strategy.
We seriously rocked their rolls, so that they can rock yours.
SBS Financial Consultants specializes in offering integrated financial services to businesses and Greeks living abroad. With a surge in demand for specialized financial solutions fueled by the mass migration of Greeks over the past decade, SBS sought to rebrand and inaugurate a new branch of services under a fresh identity. That’s when they turned to us for what we do best: 360° branding.
A New Vision for a Growing Need
Our first priority was to execute a brand transformation and repositioning strategy that aligned with the evolving market landscape. This included developing a comprehensive brand strategy featuring multi-stream communication and multi-target promotion. The plan was designed not only to boost active and passive sales but also to streamline internal operations, ensuring efficiency through integrated workflows and checkpoints for quick error detection and resolution.
The visual rebranding introduced vibrant magenta as a fresh, eye-catching element within a clean and minimalist identity, breaking free from the overused black-and-white palette. Beyond aesthetics, we mapped every physical and digital touchpoint and crafted a detailed plan to utilize them effectively, including social media platforms, performance marketing, PR, re-marketing, and legal directories.
Two Strategic Pillars of Success
Content Marketing – The Brand as a Publisher
Recognizing the growing trend of brands acting as high-value content creators, we positioned SBS as a thought leader in its industry. By developing content that resonates emotionally and practically with the audience, SBS builds trust, fosters open communication, and demonstrates expertise. This strategy creates new sales opportunities while fostering a community of loyal followers who connect with the brand on a deeper level.Inbound Marketing – The Brand as a Service
To provide tangible value, we revamped the website with a focus on customer utility. This included a landing page redesign, search engine optimization (SEO) at every level (technical, digital, and content-based), and introducing a live chat feature for real-time customer support. These tools align perfectly with SBS’s value proposition, ensuring that the website isn’t just a marketing platform but a functional asset for its customers.
A Unique Approach for Long-Term Impact
What set our strategy apart was its unconventional blend of tactics. The result? A dynamic and adaptable brand that meets the needs of its audience while staying ahead of market trends.
Partners
Detale studio
Location
Athens, Greece
Deliverables
Digital campaign conceptualisation
Creative campaign development
Digital marketing campaign execution
Digital performance
Project management and curation
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